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launch ready...

I help female entrepreneurs launch better offers, improve their customer service, and increase their sales.

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Meet Teneka Steed, PhD

Research Strategist. CEO. Mom.

I’m a professional trained in research and data analytics with over 10 years of experience in the health and education industries.

I studied psychology in undergraduate; however after an internship, I discovered that I didn’t want to diagnose patients as a Psychologist. So I decided I wanted to go into the field of Psychometrics (the study of measurement/assessment within psychology and education).


I started a research firm, Willene Agency, after being laid off several years ago with a mission to employ women who look like me and to provide opportunities for the next generation in STEM (Science, Technology, Engineering, and Mathematics).


After no longer working a 9-5, my mission is to use my skills to make an impact in my community by giving back and helping female entrepreneurs grow their businesses.

Ready to get consistent sales?

Learn proven market research strategies to better

understand your ideal customer and grow your business.